Publishing

Marketing ebooks in ebooks

Posted by kmooney on January 3, 2011 at 12:00 pm

As always, Mike Shatzkin is full of ideas. he has had a few entries on his blog recently about marketing. One I wish to remember is the ability to market backlist in ebook files using links. Just like in print format, except the link is able to take you diretly to a store page for [...]

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Publishers born digital

Posted by kmooney on January 3, 2011 at 11:48 am

The Scholarly Kitchen has a recent article on the difference between new publishers created since the increase in digital awareness compared to older publishers that have to recalibrate their business model. The newer publishers have the advantage that of not having to recreate themselves while maintaining “fidelity to old partners or ways of doing business.” [...]

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James McQuivey interviewed by Copyright Clearance Center

Posted by kmooney on December 22, 2010 at 5:43 pm

Last week I had a nice conversation with James McQuivey of Forrester on where the book business is going. He has a smart take on how digital is affecting the industry. Here’s an interview he did with Chris Keannelly from the Copyright Clearance Center.
http://beyondthebookcast.com/forrester-reports-on-ebook-buying-trends/

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Ereaders storing consumer behavior data

Posted by kmooney on December 17, 2010 at 11:22 am

A very interesting article on ereader data by NPR.

Most e-readers, like Amazon’s Kindle, have an antenna that lets users instantly download new books. But the technology also makes it possible for the device to transmit information back to the manufacturer.
“They know how fast you read because you have to click to turn the page,” [...]

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John Thompson on the state of the book industry

Posted by kmooney on December 13, 2010 at 3:41 pm

Great interview on the status of the publishing industry. Here’s an excerpt:

But once the agents became significant players they demanded high advances at a time when retail chains were growing and houses like Simon & Schuster and Random House were coming under the umbrella of large corporations and were able to afford the large advances. [...]

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Google bookstore launches

Posted by kmooney on December 7, 2010 at 8:11 am
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Library ebooks on your iphone

Posted by kmooney on November 15, 2010 at 1:36 pm

 Ebook’s from the library to take with you. We are finally getting there. Below is a process for getting library books onto your iphone/ipad. So you can check ebooks out from your library and take them with you where ever you go. Kind of like physical books, right?
Here’s what you’ll need to get started:
An iPhone [...]

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Piracy can help ebook sales

Posted by kmooney on October 26, 2010 at 2:42 pm

Granted the source may be a little biased, but TorrentFreak has a post on how piracy can help ebook sales:
This week comic book writer Steve Lieber has shared his experiences with book piracy, proving that it also has its benefits. Lieber noticed that scanned copies of his graphic novel Underground were posted on 4Chan, but [...]

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