An excellent article on book marketing by a man who got a blank book on Amazon’s bestseller chart.

I’ve launched novelty items before, and arguably some have been cleverer or funnier than this book, so why did this book become a global phenomenon?

Reasons the book blew big:

1. A great PR company, which reported stories about the item: The London PR Agency.

2. A YouTube Video – that showed me and the book too.

3. Some clear, professional images.

Read here:

Posted in Publishing
No Comments Yet Posted by kmooney